SEO Workshop: get the most out of Google
Venue: Hilton Green Park, Half Moon Street, London
Speaker: Steve Johnston
Dates: Wednesday 26th May
Day schedule
9.30am Registration and coffee
10.00am Introduction
10.10am How Google Works: A brief history and summary
11.00am Coffee break
11.10am What Do People Want? Building relevance into your site
12.00pm Break
12.05pm Google's Need for Validation: Building link reputation online
1.00pm Lunch
2.00pm Using social media
2.30pm Practical session: work on your SEO with examples from the group
3.30pm Round-up of practical session
4.00pm Day ends
About the day
You will learn key strategies on how to get the best possible results from Google search. Good SEO is not about mystifying technical know-how, but involves carefully planned strategies just like any other form of marketing. And as with other forms of marketing these strategies can be measured and improved upon, delivering long-term growth for your business. Steve Johnston will show how a successful search strategy must include three key areas: technical visibility, relevant content and validating reputation.
This workshop will include a break-out session allowing you to discuss the SEO strategy of a website you are working on and the course leader will be working with you on these on the day. Please make sure you complete the section on the booking form regarding the break-out session, if you'd like your site to be considered for this part of the workshop.
What you will learn
- Understand how Google and the other search engines work and how your website can better meet their aims
- Learn how to carry out thorough key word research to benefit the hundreds or thousands of searches that may be relevant to your site
- How to build relevant content into your website
- How to improve the reputation of your site in the eyes of the search engines
- How to integrate social search into your SEO
- Carry out an effective appraisal of your SEO strategy
- How to measure the effectiveness of your SEO strategy and continually improve
Key benefits
- Learn how to develop your business over the long term by increasing relevant traffic to your website
- Learn how to develop a first rate SEO strategy and monitor it for continual improvement
The workshop includes
- A three course lunch
- A set of printed notes to help you carry out your SEO strategy in the office
Who should attend
- Staff from marketing departments
- Staff from marketing agencies
- Web Managers
- IT Managers & Directors
- Anyone responsible for internet marketing
The course will be accessible to all levels, but will anticipate some understanding of marketing and the inter
net.
The Speaker: Steve Johnston is the founder and managing consultant of Search:Johnston. He has been working with clients on how to get the most out of Google since 2003 advising the likes of Autotrader, BBC Worldwide, and Expedia amongst many others. Steve coined the phrase 'Google Consultant', and was the first in the UK to focus SEO services around Google in 2003. He is the author of 50 Ways to Make Google Love Your Website, which is soon to be published in the UK by Random House.
'Steve makes more sense out of Google than anyone I know' - Julian Richer, Chairman, Richer Sounds plc
Price: £495 + VAT
Register: To sign up for this workshop please email us or call 01608 658048.
Refunds: We will make a full refund in the event of cancellation up to two weeks prior to the event. If you are unable to attend the course on the day you will be able to transfer your booking to the next similar workshop. For further information please click here to see our terms and conditions in full.
